CapamaBlog
Premium Cosmetic Labeling
Client Profile:
YouBiao Printing (Shanghai) Co., Ltd., a long-term supplier to renowned domestic and international cosmetic brands, specializes in high-quality, multi-process cosmetic labels. Faced with surging demand for limited-edition and seasonal makeup products, traditional printing methods struggled with the core challenges of long lead times for proofs, difficult color matching, and high minimum order quantities when handling small-batch, high-variety, and complex label orders.
Solution:
YouBiao Printing adopted the SMART ZH-CW65 Intelligent Label System, manufactured by CAPAMA and powered by ZEP.
YouBiao Printing adopted the SMART ZH-CW65 Intelligent Label System, manufactured by CAPAMA and powered by ZEP.
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EPSON Engine for True Color Artistry: The integrated EPSON PRECISIONCORE® printhead, with 1200dpi ultra-high resolution, accurately reproduces delicate gradients, metallic sheens, and complex halftones on cosmetic labels, perfectly matching Pantone colors. This solved the issues of insufficient color saturation and harsh transitions common in traditional digital printing.
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Integrated Process Simulates Complex Effects: The continuous "high-definition printing + online gloss lamination" process enables UV-like and spot-gloss visual effects without the need for expensive dies or outsourced lamination. This significantly enhances label texture and scratch resistance, meeting the shelf-impact requirements of cosmetic packaging.
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ZEP Digital Workflow: The ZEP team deployed professional color management software and pre-press templates, standardizing and simplifying the workflow from design file to printed product. This allowed operators to get up to speed quickly and easily handle dozens of different small orders daily.
Results:
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70% Reduction in Delivery Lead Time: New label proofing was shortened from 3-5 days to under 24 hours. Batch production setup time was eliminated, enabling "finalize today, ship tomorrow" capability.
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Reduced Composite Costs: Per-unit cost for short runs (500-5,000 pieces) decreased by approximately 30%, making it more economically viable for brands to launch limited-edition products.
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Skyrocketing Client Satisfaction: With superior color consistency and process flexibility, YouBiao Printing has become the preferred label partner for several high-end cosmetic brands, achieving a 50% year-on-year increase in business volume.
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Greener Production: The use of EPSON's water-based inks created a more environmentally friendly production process, aligning with the cosmetics industry's increasingly stringent green supply chain requirements.
Conclusion:
The SMART ZH-CW65, through the production stability from CAPAMA, the top-tier visual performance driven by EPSON, and the agile digital solution provided by ZEP, has successfully transformed YouBiao Printing from a traditional converter into an "Agile Intelligent Manufacturing Partner" for premium cosmetic brands, establishing a significant technical and service moat in a competitive market.
The SMART ZH-CW65, through the production stability from CAPAMA, the top-tier visual performance driven by EPSON, and the agile digital solution provided by ZEP, has successfully transformed YouBiao Printing from a traditional converter into an "Agile Intelligent Manufacturing Partner" for premium cosmetic brands, establishing a significant technical and service moat in a competitive market.